If your website isn't mobile-friendly, it's less likely to get found. Google is now punishing sites that don't offer a mobile-friendly version, at least in mobile search. With more than half of the world's internet traffic arriving on a mobile device, it makes good business sense that your website is mobile-friendly. ![]() Let's focus on three big ones that have a lot of impact today. There are a lot of technical aspects that can impact the search engines' ability to access, review, and rank your site. Solution: Connect Search Console to your Google Analytics. Search Consoleįormerly called Webmaster Tools, Search Console can be accessed on its own or connected to Google Analytics to unlock a lot of SEO related reports.Īs Google has moved away from giving you all the information you want about specific keywords, Search Console has become a critical tool in understanding what search terms you're ranking for, at what (average position), and what percentage of your views are turning into clicks and visitors. Solution: Make sure you set up Google Analytics…the right way. Running your business website without Google Analytics is like archery in the dark: you have no way of knowing if you're hitting your target. If you don't regularly read and analyze your Google Analytics, then you have no idea how people are finding your site, what they're doing when they get there, and if they're taking desired actions on your site. If you don't have Google Analytics installed, you can't measure your site traffic. There are an infinite number of tools you can employ to measure your search engine visibility and success. Download the checklist for your own SEO now! ![]() There’s plenty of advanced SEO tactics we’ll save for another day, like schema, rich snippets, and externalizing JavaScript and CSS. Needless to say, this isn’t everything you can be doing to improve your chances of beating your competition at the search engines. So, if you feel like your SEO isn’t working, maybe it’s time to take a look at the basics…at least the basics as they stand today. Now, obviously, the reason I’m reviewing these sites is because they’ve reached out to flyte because they feel like their website isn’t working and they want to know why.Īnd just because their SEO is non-existent doesn’t mean that’s the only hurdle to generating more leads at their website, but it is a critical piece. ![]() Lately I’ve been reviewing a number of business websites that seem to be ignoring SEO completely. Do you wonder why you’re getting so little traffic from the search engines? Why Google ranks your competition higher than you? This 13 point SEO checklist will help you navigate your way to page one.
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